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Nothing Deluxe

Gugulex – The Invisible Luxury Timepiece

Gugulex – The Invisible Luxury Timepiece

Regular price CHF 4,999.00
Regular price Sale price CHF 4,999.00
Sale Sold out
Taxes included. Shipping calculated at checkout.

You won’t see it.

You won’t hear it.
But once you own it, you’ll never forget it.

Gugulex is the world’s only luxury timepiece that doesn’t exist — and that’s exactly the point.
There’s no strap. No dial. No limits.
Just the purest form of prestige: an absence so powerful, it becomes presence.

Perfect for collectors of concept, lovers of irony, and those who are truly beyond time.

No watch. All status.


  • Material: 0g of conceptual titanium

  • Glass: Quantum-air crystal (non-existent, scratch-proof by nature)

  • Movement: Ultra-silent – powered by pure nothingness

  • Strap: Adjustable to any dimension of the imagination

  • Water Resistance: Not applicable, but eternally dry

  • Display: Fully invisible, perfectly accurate (if you believe)

  • Weight: 0g (feels lighter than time itself)

  • Battery: Eternally empty, eternally timeless

  • Warranty: Infinite, irrelevant, and unprovable


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